Sophie Stardust

Sophie Jewry

Describe your business services?

I work as a strategic sidekick for ambitious business owners who are juggling a lot and need experienced, grounded support to help them move forward more intentionally.

My work sits across strategy, business support, marketing, planning, accountability, systems, launches, content, and simplifying the moving parts inside a business. I help founders step back, untangle what is happening, prioritise what matters most, and then support the implementation too.

I combine high-level thinking with practical delivery, which means I do not just advise, I help get things done.

Who is your target client?

My ideal clients are ambitious, fast-thinking founders and business owners who have built something successful but are carrying too much at once.

Many are creative, idea-rich, slightly neurospicy entrepreneurs with multiple offers, projects, and opportunities competing for their attention. They are often the bottleneck in their business and need someone who can help them simplify, structure, prioritise, and create a business that feels more sustainable.

They value honest conversations, practical support, strategic thinking, and long-term trusted relationships.

What is the benefit of using your business/service/product?

The biggest benefit is having someone beside you who can see both the bigger picture and the practical realities of running a business.

I help founders reduce overwhelm, make better decisions, simplify unnecessary complexity, and create ways of working that support both growth and real life. Clients often feel lighter, more focused, and more supported because they are no longer trying to hold every moving part alone.

I bring over two decades of lived business experience, so my support is grounded in reality rather than theory.

Why did you choose this business?

I started in business out of necessity as a young single mum with very little confidence and no obvious path forward. Over the last two decades I have built and evolved multiple businesses, and through that journey I realised how many founders need more than generic advice or surface-level support.

I chose this work because I genuinely love helping people untangle ideas, solve problems, and build businesses that support the life they want to live, not just businesses that look successful from the outside.

What matters most to me now is helping people create work that feels meaningful, sustainable, and aligned with who they are.

What 3 words best describe you?

Grounded
Strategic
Supportive

If you could offer 1 bit of advice to start-up businesses what would it be?

Do not build your business around what you think success is supposed to look like. It is very easy to get swept up in comparison, trends, and pressure to do more, grow faster and be everywhere at once. Instead, focus on building something that genuinely fits your values, your strengths and the life you want to live.

Simple, sustainable businesses built with intention often outperform complicated ones built from pressure – and they definitely feel heaps better to be part of!

How do we get hold of you?