Cheryl Daubney – ALLEZ CHIC

Describe your business services?

Fashion Retail. From smart dresses to casual daywear. Brands not found on the High Street but very affordable.

Who is your target client?

Stylish Ladies age 35plus looking for quality clothes. Sizes 8-22 or 3xl.

What is the benefit of using your business/service/product?

Relaxed environment in which to shop. Personal service. Vast choice with lovely accessories to complete a look. Beautiful location and free parking.

Why did you choose this business?

I have always loved beautiful clothes and quality fabrics. I love helping other people find outfits to make them feel great.

What 3 words best describe you?

Friendly, Honest and reliable.

What is your favourite sweet treat?


If you could offer 1 bit of advice to start-up businesses what would it be?

Never underestimate how hard you will have to work and be prepared for success to take a while.

How do we get hold of you?

Address: The Old School, Castle Rising, King’s Lynn, PE31 6AG
Tel: 01553 631915
Mob: 07951930776